Privacy Policy

1. Introduction

Welcome to Yura Lifestyle (“we”, “us”, or “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it.

This policy applies to all visitors and customers of www.yuralifestyle.com and complies with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and other applicable laws.

2. Who We Are

3. Information We Collect

We collect the following types of personal data when you visit our website or place an order:

a) Information You Provide Directly:

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely via our payment gateway; we do not store card details)
• Any messages or enquiries you send us

b) Information Collected Automatically:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on site
• Referral source (how you found us)
• Cookie identifiers and session data

c) Information from Third Parties:

• Data from payment processors (e.g., Razorpay, PayU, Stripe)
• Data from social login platforms if you choose to sign in via Google, Facebook, etc.

4. How We Use Your Information

We use your personal data for the following purposes:

• Order fulfilment – To process, ship, and deliver your purchases
• Account management – To create and manage your customer account
• Customer support – To respond to your queries and complaints
• Marketing communications – To send you offers, new arrivals, and promotions (only with your consent; you can opt out anytime)
• Website improvement – To analyse how users interact with our site and improve user experience
• Fraud prevention & security – To detect and prevent fraudulent transactions
• Legal compliance – to comply with applicable laws and regulations

5. Legal Basis for Processing

Under the DPDP Act, 2023 and applicable data protection laws, we process your personal data on the following bases:

• Consent – When you subscribe to our newsletter or accept cookies
• Contractual necessity – To fulfil orders you have placed
• Legitimate interests – To improve our services, prevent fraud, and ensure site security
• Legal obligation – Where we are required to retain data by law (e.g., accounting records)

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These include:

• Essential Cookies – Required for the website to function (cart, login session)
• Analytics Cookies – To understand website usage (e.g., Google Analytics)
• Marketing Cookies – To deliver relevant advertisements (e.g., Meta Pixel, Google Ads)
• Preference Cookies – To remember your settings and preferences

You can manage or withdraw your consent to non-essential cookies at any time through our Cookie Settings banner or your browser settings.

7. Sharing Your Information

We do not sell your personal data. We may share it with the following trusted third parties solely to operate our business:

• Shipping & logistics partners (e.g., Shiprocket, Delhivery, Blue Dart) – To deliver your orders
• Payment processors (e.g., Razorpay, PayU) – To securely process transactions
• E-commerce platform (e.g., Shopify) – Which hosts and powers our online store
• Email marketing platforms (e.g., Klaviyo, Mailchimp) – To send communications you’ve opted into
• Analytics providers (e.g., Google Analytics, Meta) – To understand website performance
• Legal authorities – When required by law, court order, or government regulation

8. Data Retention

We retain your personal data only for as long as necessary:

• Order data – Retained for 7 years for tax and accounting compliance (as per Indian law)
• Account data – Retained while your account is active, and for 2 years after account deletion
• Marketing data – Retained until you withdraw consent or unsubscribe
• Cookie data – Retained as per individual cookie expiry periods (typically 30 days to 2 years)

9. Data Security

We implement robust technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption for all data in transit
• Secure, access-controlled servers
• Regular security audits
• Restricted internal access to personal data on a need-to-know basis

If you believe your data has been compromised, please contact us immediately at care@yuralifestyle.com.

10. Your Rights

Under the Digital Personal Data Protection Act, 2023 and other applicable laws, you have the following rights:

• Right to Access – Request a copy of the personal data we hold about you
• Right to Correction – Request correction of inaccurate or incomplete data
• Right to Erasure – Request deletion of your personal data (subject to legal retention obligations)
• Right to Withdraw Consent – Withdraw marketing consent at any time
• Right to Grievance Redressal – Raise a complaint with our Grievance Officer
• Right to Nominate – Nominate a person to exercise your rights in case of death or incapacity (as per DPDP Act)

To exercise any of these rights, contact us at: care@yuralifestyle.com. We will respond within 30 days of receiving your request.

11. Children’s Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, partner brands). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Update the “Last Updated” date at the top of this page
• Notify you via email or a prominent website notice if changes are material

Continued use of our website after changes take effect constitutes your acceptance of the updated policy.

14. Contact Us